Modern Alice in Wonderland – in total Black!

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Follow @byelf Photo by Kevin Seliger, 2008 If you like to travel to another dimension and create the look of a creative and enchanted story like Alice in Wonderland by Lewis Carroll, then have a look at suggestions of the Elf for a little Alice’s black dress: "Maria" Embroidered Silk Dress...

Star Designer – Ekaterina Kukhareva

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Follow @byelf Today we announce that“Ekaterina Kukhareva” brand will be coming very soon to showcase her SS12 collection at our site. Designer works mostly on creating exquisite textiles, experimenting with colours and silhouettes, making the whole collection suitable for both sophisticated ladies and party-hoppers. Producing unique knitted fabric, this label is...

SS12 Key Trend – Macramé lace fabric!

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Follow @byelf Dolce & Gabbana SS 2012 Giambattista Valli Louis Vuitton SS12 Miu Miu SS12 Photo by Wiliam Klein, June 2003 Macramé is revisited for SS12 by all Famous Fashion Houses in neutrals and pastel colours, choose your favourite macramé dress from Elf’s collection! It’s all about quality and a luxury...

Happy 2012!

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Follow @byelf Dear All Friends, We wish you 2012 to be the best year of your life, full of JOY, HAPPINESS & LOVE! Let the El'fs collection give you more taste of fashion in the new year and make you feel like princesses when you wear our clothes! Dear Santa, Please, make people happier!...

Get dressed in Christmas beautiful Colours!

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Follow @byelf Christmas is coming! So close are the New Year Party and fireworks:). The Fashion designers get inspiration from the festive season and showcase some of dresses in red and greens just as Christmas itself:) Gambiattista Valli Richmond Page from Vogue and here are Byelf styles of dresses that you...

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Be a Winter Star wearing Star and Heart prints!

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Follow @byelf Polka Dot, Stars, Hearts PRINTS are very hot this season. “The fashion world is seeing stars. Both instantly identifiable and graphic, the star print carries the same impact whether it is one oversized star dominating the side of a dress or a plethora of shimmering stars set in sequins...

Alexa Chung: “The trends are bullshit!”

Glenda Bailey and Saks Fifth Avenue Host a Cocktail reception for Peter Dundas to celebrate the new Saks Pucci Boutique

Follow @byelf Alexa Chung was asked "What about that enviable style? “I don’t really follow trends,” she said. “I don’t know what they are. I think people make them up, and then they say, ‘Oh yeah, yellow’s really in this season.’ Sometimes there are obvious trends, but there aren’t any at...